Social & Government

Building a clear vision of Australian Identity

THE CHALLENGE

The National Australia Day Council required insight to build an understanding of how Australians define their identity today, and what it is that Australians feels they belong to as part of an increasingly diverse society. The aim was to provide a focus for future activities as well as fuel conversation, debate and corporate engagement with Australian values and identity, and to help drive active citizenship.

THE RESULT

The work has given clarity on what it means to identify as Australian and what levers to pull to drive a sense of belonging – helping to drive support from all Australians.