Brand

Building a stronger connection with SMEs

THE CHALLENGE

As part of its vision to become a truly customer-focused business, a telecoms leader was on a mission to reconnect with smaller businesses. We developed a creative platform based on a consumer needs model to drive this strategy, laying the foundations for the business to establish its role as a ‘trusted advisor’.

THE RESULT

A highly effective campaign in market, achieving above target on KPIs and an embedded customer needs based strategy and activation approach.