Tracking Performance

Driving momentum through an integrated business decision-making tool

THE CHALLENGE

How do you build a tool that continuously measures performance at a brand level and delivers insights to inspire a business and illuminate the future? This was one of the first tasks Fiftyfive5 was set six years ago. It became the foundations of a brand and communications tracker: a continuous data dialogue with drinkers, speaking to over 12,000 beer drinkers, 6,000 cider drinkers and 60,000 consumers from the general Australian population.

THE RESULT

A fully integrated tracking vehicle that is the backbone of the business’ knowledge systems, with bespoke tools to aid strategy setting and evaluation, including scenario-planning tools.