Innovation

Evolving an iconic Aussie heartland beer brand

THE CHALLENGE

One of Australia’s key beer brands needed to rethink its growth trajectory. We pulled out the complete Fiftyfive5 toolkit – from insight exploration to semiotics, ideation to concept validation – to create a new brand extension that was perfectly positioned to unlock new market opportunities.

THE RESULT

A truly exciting new product that disrupted the category became a leading contributor to category growth and continues to drive significant volume today.