Innovation
Evolving an iconic Aussie heartland beer brand
Evolving an iconic Aussie heartland beer brand
One of Australia’s key beer brands needed to rethink its growth trajectory. We pulled out the complete Fiftyfive5 toolkit – from insight exploration to semiotics, ideation to concept validation – to create a new brand extension that was perfectly positioned to unlock new market opportunities.
A truly exciting new product that disrupted the category became a leading contributor to category growth and continues to drive significant volume today.