Shopper & Category

Re-establishing a premium wine’s market position

THE CHALLENGE

A beverage brand wanted to compete more effectively at a consumer and retailer level when it came to its Sauvignon Blanc product. We conducted an extensive situational review and strategically assessed the brand’s existing relationships to identify clear opportunities for it to take action on straight away.

THE RESULT

Clear category leader action plans, bespoke to each relationship opportunity, with concise selling tools that would help the brand form valuable partnerships and drive sales growth.