Innovation

Reinvigorating value within personal finance offerings

THE CHALLENGE

One of Australia’s leading challenger brands in financial services was looking to completely overhaul its superannuation, home loan and life insurance propositions. They wanted to completely disrupt the way these products were currently being delivered in the market.

THE RESULT

Starting with initial insight, through to ideation and qualitative consumer crafting, we delivered three unique customer value propositions in these areas – never before seen in Australia. These new propositions reinforced the overall master brand proposition of ‘shaking up’ how people engage with their personal finances.