Opportunity Identification

Retaining brand relevance in a rapidly changing fashion landscape

THE CHALLENGE

After a rapid rise to a network of 250 stores in 10 countries, a young female fashion brand needed to develop an understanding of its customers to guide the future business direction. We brought to life their customer, brand assets and opportunities using ethnographic approaches alongside extensive quantitative profiling.

THE RESULT

A motivating future vision for the business, grounded in customers’ brand engagement today with clearly defined opportunities to leverage moving forward.