Brand & Reputation

Maximising resources behind a customer focused segmentation for Australian Catholic University

THE CHALLENGE

Australian Catholic University (ACU) wanted to build a segmentation of students via a foundational understanding of needs, attitudes and decision drivers to empower marketing (positioning & comms). ACU were seeking to drive greater depth of engagement with potential and existing students – we built a customer value proposition to unlock key opportunities for priority segments.

THE RESULT

A clear strategy that has united stakeholders across the university which has directed resources and capabilities to drive robust commercial outcomes.