Shopper & Category

Developing a clear trade story for an energy drink icon


In an increasingly competitive category, an international energy drink brand needed to determine its range strategy to secure retail support and guide its innovation pipeline. We identified the key factors that would stimulate growth at a shopper level through a holistic insight-led process.


An engaging customer story that crystallised the brand’s direction for Australian retailers and drove an expedited NPD launch, based on our project insights and the market gap we identified.