Laura

How would you describe what we do?

We are a strategic research and insights agency that delivers high level insights and practical, actionable strategic direction to clients across a wide range of industries and categories.

What’s your typical day like?

There really isn’t a ‘typical’ day for me. They range from being out and about carrying out fieldwork – in people’s homes, shopping with consumers, running focus groups or workshops – to analysis sessions with the project team. I love the variety that qualitative research offers and the fact that it is so exploratory in nature. Plus, it means I get to meet new and interesting people with each project!

What do you think it takes to be a Fiftyfive5er?

When I look around the office I think the trait that unites FF5ers is tenacity. We are all very determined and driven people. I mean that in terms of our own progression and development, but mainly in terms of our clients’ success. We all share a desire to over-deliver and delight on every project… and we’re all a pretty clever, fun and social bunch!

What’s the best thing about working at Fiftyfive5?

The types of projects we work on and the way we approach them. Our projects are highly strategic, meaning they often have multiple stages with each stage looking to answer a key piece of the puzzle – it’s not a one-size-fits-all approach. Likewise, we use a wide range of cunning methodologies to unlock deeper level emotive responses to what can seem like very everyday products – a hard task!

What’s the most important thing you’ve learned whilst working at Fiftyfive5?

Don’t be afraid to express yourself, to stand up and speak up. Express your opinion on what you have seen, heard and what you think the answer might be. Having a point of view is better than not having one at all and often it requires multiple points of view (across a project team) to really unlock an insight!