Mel

How would you describe what we do?

In really simple terms, we help our clients identify how to grow their businesses by better understanding the dynamics of people, categories and brands to uncover opportunities for growth.

What’s your typical day like?

Could be lots of different things! I might have a client meeting to be briefed on a new project, or we could be having an internal team analysis session to build the key learnings from a segmentation. That’s one of the things I enjoy most about what I do – the diversity of different clients, projects and problems to solve. There’s always something interesting to stretch your thinking!

What do you think it takes to be a Fiftyfive5er?

A bendy brain… a passion for problem solving… a desire to be stretched and challenged… a love of learning about people and brands… a talent for making the complex simple. Most important though is a desire to not just discover insights, but to be able to help clients use those insights to build their businesses.

What do you think sets Fiftyfive5 apart from other agencies?

The breadth and depth of talent and experience we have in the team, and our passion for delivering work that truly makes a difference for our clients.

What’s the most important thing you’ve learned whilst working at Fiftyfive5?

How rewarding it is to be part of a team dedicated to doing the best possible work for our clients, and to see that business (and the individuals within it) develop and grow as a result. And that if you really love what you do, and the people you work with, then it’s not really work!