Rich

How would you describe what we do?

We’re problem solvers. Whatever the business issue is, we’re there to shine a light on it and bring clarity.

What’s your typical day like?

It’s varied. Conversation is a big part of the day. Getting different perspectives is important but there’s also a lot of time trying to crack the code, scribbling frameworks down on paper to figure out the answer.

What do you think it takes to be a Fiftyfive5er?

A curious and interested mind that can adapt to different conversations and perspectives. You have to be engaged in the world. You need a point of view, not just on brands but on culture as well. And you have to be a fluid thinker, capable of pushing different ideas.

What do you think sets Fiftyfive5 apart from other agencies?

Our commercial pragmatism. We understand that clients need more than interesting facts. It’s about giving them a framework to help their business progress.

What’s the most important thing you’ve learned whilst working at Fiftyfive5?

The power of a genuine insight is rooted in framing the problem.