How would you describe what we do?

By asking the right question to unlock the real problem, we deploy a suite of surgical tools to help brands grow. Don’t try this at home.

What’s your typical day like?

Coffee, shower, Weetbix – and after that it’s anyone’s guess. I head up Cultural Insights at Fiftyfive5, so I have a very balanced (and sometimes peculiar) workplace diet. From precision engineering meaning into new product packaging and unlocking the emergent meaning of luxury to triangulating the future of lollies and illuminating unintended messages buried in brand advertising… it’s all good, gnarly grist.

What do you think it takes to be a Fiftyfive5er?

Curiosity, brains, guile. And a limitless appetite to dig beneath the surface.

What do you think sets Fiftyfive5 apart from other agencies?

The mix of talent, unquestionably. We have the right blend to brew the perfect cup.

What’s the most important thing you’ve learned whilst working at Fiftyfive5?

I’m not there yet. I’m still learning.