Young Guns: Marissa Tsioutsis at FiftyFive5 Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing...
The Nuclear Parent Trap 54% of Aussies say brands failing to reflect modern families, pushing traditional mum, dad, 1.8 kids over reality; Maltesers, Target nailing it. The marketing and advertising sector is alienating a quarter of Aussies by primarily showing...
ADIA and ESOMAR Foundation announce Research Got Talent award winners The research projects in the RGT competition aim to assist change pressing social issues. The Australian Data and Insights Association (ADIA) and the global ESOMAR Foundation has announced the...
Fiftyfive5 acquires The Digital Edge and its parent company The Leading Edge Australian research consultancy Fiftyfive5 has acquired the The Digital Edge, including its consumer panel and parent company, The Leading Edge Market Research Consultants. The announcement:...
80% of Australians want Brands to use their Power for Real World Change: Nine & FiftyFive5 Nearly 80% of Australians believe brands should use their power to make an impact for real world change on social and workplace inequality, according to new research...
Fiftyfive5 Expands at a Rapid Rate February 14 2022: 2022 has started with great momentum for The Research Society’s agency of the year. Fiftyfive5 has kicked off the year with a growth spurt, inclusive of 13 new graduates, new Partner promotions and capability...
