insights that
drive growth

Fiftyfive5 is now part of Accenture Song. As leaders of Customer Growth Strategy & Insights, we combine deep human insight with strategy and consulting to help organisations to better understand their customers, consumers and communities. Working collaboratively with our clients, we translate insight into tangible, growth-focussed opportunities.

For more information on Accenture Song, Customer Growth Strategy & Insights click here.

Get in touch

our approach

We identify and unlock demand-led growth strategies through

 

Defining
the real
question

 

Gaining a
deeper
understanding
of people

 

Leveraging
multi-source
data

 

Creating
growth paths
that land inside
organisations

Clarity on the audiences
We believe unlocking growth requires three things: 01 Clarity on the audiences that matter
The why behind those behaviours
We believe unlocking growth requires three things: 02 Deep understanding of how those audiences behave, and the why behind those behaviours
The why behind those behaviours
We believe unlocking growth requires three things: 03 Identification of the business and brand assets we can leverage to drive change

why the name?

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“If I had an hour to solve a problem and my life depended on the solution, I would spend the first fiftyfive minutes determining the proper question to ask, for once I know the proper question,
I could solve the problem in less than 5 minutes.”

Albert Einstein

awards

Campaign Asia

Campaign Asia:
 Market Research Agency of the Year (ANZ) - Gold 2022, 2023, 2024 & 2025

Agency of the Year

Campaign Global:
 Consultancy of the Year - Gold 2022, 2024, 2025 & Bronze 2023

B&T

B&T:
 Research Agency of the Year - Winner 2019, 2021, 2022 & 2023

The Research Society

The Research Society:
 Research Organisation of the Year - Winner 2021, 2022, & HC 2025

our core
capabilities

where to play

our core
capabilities

how to win

our core
capabilities

metrics that matter

01 identify
growth
strategies
  • Demand Frameworks and Segmentation
  • Portfolio Planning
  • Category Planning
  • Cultural Insights & Forecasting
  • Innovation
  • Pricing, Revenue Growth Management
02 execute
against growth
strategies
  • CVP
  • Positioning
  • Creative Strategy Development
  • Product or Service Ideation, Design, Development & Forecasting
  • Customer Experience / Customer Journey Mapping
  • Pricing and Promotional Optimisation
  • Channel Optimisation
  • Shopper and Retail
03 evaluate
performance
  • Brand and Communication Tracking
  • Customer Satisfaction and NPS
  • CX Program Design and Measurement
  • Integrated Performance Monitoring
    • Category
    • Brand and Communication
    • Multi Market Monitoring

tools

We specialise in digital, tech-enabled and traditional approaches