Ed Harrison joins Fiftyfive5 as brand and communications specialist after 18 years at System 1 ANZ.

Ed’s expertise in behavioural and marketing science principles – and his ability to leverage that to provide actionable insight and predictive accuracy – is a perfect fit with the growing Performance Measurement team at Fiftyfive5, who are now tracking for clients across 25 categories and in over 30 markets.

“Ed has worked with some of the world’s leading advertisers, he is an experienced brand and communications expert with deep behavioural science understanding. We are very excited to have him onboard as we continue to drive the growth of our performance measurement offer.” – Gina Lagos, Director Performance Measurement.

Ed’s focus will be to help clients harness the power of great ideas to grow their brands and maximise the effectiveness of their marketing campaigns. “I am a firm advocate for marketing that is emotional, entertaining and human. The next generation of brand and comms research needs to reflect the notion that we first feel, then act, and only then post-rationalise. I’m here to help bake that thinking into our brand and comms solutions.” – Harrison