a leading marketing
research company

Fiftyfive5 is an independent market research company in Australia, delivering insight-led strategy and consulting. We provide insights to enable our clients to better understand their customers or consumers. Through collaboration with our clients, we’re able to translate those insights into growth-focused strategies and in-market execution

We believe unlocking growth requires:

Clarity on the audiences that matter

Deep understanding of how those audiences behave, and the why behind those behaviours

Identification of the business and brand assets we can leverage to drive change

Unlike a more traditional marketing research company, we work with our clients to define the real questions to be solved. We leverage multi-source data and a deeper understanding of the consumer to create growth paths that land inside organisations.

Since our inception, we have built a reputation for providing actionable insights to businesses both globally and locally.

Our capability is broad, and we work with clients across three primary areas:

growth strategies

including demand frameworks and segmentation, exploration of markets, consumers and cultures


including CVP and positioning, innovation, communication, shopper, channel and retail strategy


integrated performance monitoring programs in CX, Category, Brand and Comms, Sentiment and Reputation

Our Social & Community division has established Fiftyfive5 as a trusted partner to government, social change organisations and corporates focused on insights that drive social impact

In 2018, we merged with GALKAL to become Australia’s largest independent insight-led strategic consultancy and market research company

As an Australian-based global market research company, our experience spans 50 countries from offices in Australia. New Zealand and Singapore. Our scale and reach enable us to combine our deep knowledge of your category context with our understanding of larger cultural insights – all from our viewpoint as a global market research company.