Fiftyfive5 is an independent Australian market research company, delivering insight-led strategy and consulting.

We provide insight that enables clients to better understand their customers or consumers. And we work with our clients to translate those insights into strategy and in-market execution.

We believe unlocking growth requires:

Clarity on the audiences that matter

Deep understanding of how those audiences behave, and the why behind those behaviours

Identification of the business and brand assets we can leverage to drive change

Unlike more traditional market research agencies in Australia, we work with our clients to define the real questions to be solved, and leverage multi-source data and a deeper understanding of the consumer, to create growth paths that land inside organisations.

Since our inception, we have built a reputation for providing actionable insights to businesses both globally and locally.

Our capability is broad, and we work with clients across three primary areas:

growth strategies

including demand frameworks and segmentation, exploration of markets, consumers and cultures


including CVP and positioning, innovation, communication, shopper, channel and retail strategy


integrated performance monitoring programs in CX, Category, Brand and Comms, Sentiment and Reputation

Our Social & Community division has established Fiftyfive5 as a trusted partner to government, social change organisations and corporates focused on insights that drive social impact

In 2018, we merged with GALKAL to become Australia’s largest independent insight-led strategic consultancy and market research company based in Melbourne

With a team of the most senior and experienced insight professionals in the industry and offices in Sydney, Canberra, Melbourne, Auckland and Singapore