"The Fiftyfive5 team have become trusted partners to the business, delivering valuable insight and strategic thinking to numerous stakeholders. Their insight is exceptional, they understand the nature of business problems and are able to deliver strong, nuanced and actionable insight. They are also proactive in identifying opportunities to help us address key issues."
"The portfolio planning process Fiftyfive5 led was a game changer. The compelling facts were hard to dispute which led to clear decisions and focus by the business at all levels. The whole business got behind the plan and even accelerated its execution well ahead of F19 when it was due to roll out."
"Fiftyfive5 is a well respected and highly regarded partner. They have added significant value to the organisation by contributing to identifying the best ways to unlock future growth within our portfolio, brand and innovation plans."
"Fiftyfive5 are strategic marketers who provide customer input into business decisions which is practical, useable and insightful. Fiftyfive5 solve business problems by challenging you to think differently about the problem in the first place."
"We signed up to the Covid monitor in March and have used it as a key to allow us to stay close to our consumers over the last 6 months. What I really like about the monitor was its ability to deep dive into our category, giving us an understanding of the dynamics at play and link that to the broader trends, behaviour change and general shift in values. We fed this into ongoing category reporting and those assumptions have fed through to forecast to get a better understanding where we think consumption will play out longer term. Secondly, it has been useful to help us with an additional lens to view our innovation pipeline."