Analysed 8 years of data to create a portfolio and comms plan anchored in opportunities with 5 growth brands, providing focus and clarity for a reimagined future

Conducted a foundational segmentation and leveraged that to develop a global Masterbrand positioning, portfolio and innovation strategy to help a 300-year-old company tap into wellness trends

Developed a category strategy that drove 7% company growth, double-digit growth in key segments, and overall category leadership

Developed a new brand positioning for a healthcare product, that drove 80% growth, and won an AMRSA Insight award

Partnered to develop a behavioural change comms campaign that delivered an engagement rate 500% above the industry and reduced claimed binge drinking by 33%

Developed a retail growth plan for the overall egg category, with recommendations on the transition of 40% of market volume, ultimately impacting production strategy and improving shopability for consumers

Developed and partnered on a critical CX monitoring program involving over 5000 interviews per week, helping guide improvements in overall customer experience

Drove improvements in all key comms goals (awareness, consideration and usage) via evaluation and "course correct" guidance across three campaigns in the online food ordering industry

Developed, unlocked and tracked an overall category initiative that turned around long-term decline in the beer market