Accenture Acquires Fiftyfive5 to Boost its Customer Intelligence Capability in Australia and New Zealand
SYDNEY; Dec. 2, 2022 – Accenture (NYSE: ACN) has acquired Fiftyfive5, a customer insights and advisory business. The move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to help clients tap data insights and performance marketing to accelerate growth and innovation across Australia and New Zealand.
Recognized by The Research Society Australia and recently named B&T Research Agency of the Year, Fiftyfive5 has a proven track record in delivering customer insight-driven strategy, customer insight optimized execution and performance measurement for some of the region’s leading brands.
Globally, 95% of C-suite executives say that customers and employees are changing faster than they can change their business, significantly pushing the demand for new playbooks for growth. Accenture Song and Fiftyfive5 share a vision and passion for helping brands meet this new reality and capturing new opportunities for growth through insight-led strategy and decision making in anticipation of a US$28.7 billion global customer analytics market by 2026.