our core
capabilities

citizen first policies, programs and services

our core
capabilities

driving positive social change

our core
capabilities

metrics that matter

01 citizen
centred
design
  • Policy and Program Design
  • Service and Experience Design
  • Community Understanding
02 behaviour
change
  • Creative Strategy Development
  • Communication Development, Testing and Evaluation
  • Development and Evaluation of Social Marketing
03 evaluate
performance
  • Brand and Communication Tracking
  • Program Evaluation
  • CX Program Design and Measurement
  • Customer Satisfaction and NPS

tools

Fiftyfive5 specialise in digital, tech-enabled and traditional approaches

case studies

01 citizen centred design

Arming the Australian Digital Health Agency with a deep understanding of the clinical workflows in Australia’s aged care system. The research identified opportunities for digital health solutions in the short, medium and long term.

Large scale consultation with State and Commonwealth Governments, service providers and remote communities to inform the future funding model for the delivery of alcohol and other drug treatment services.

Innovating the future of the My Aged Care contact centre by delivering customer-informed CX initiatives. Initiatives were co-designed with My Aged Care customers to build solutions that would improve the future experience.

case studies

02 behaviour change

Multi-market research program to develop, test and optimise the global “Ruby the Roo” Tourism Australia campaign. The final campaign won global plaudits and tested in the top 1% of ads evaluated by System 1.

Partnered with the creative agency and NSW government to develop, optimise and evaluate the “Let’s do this” vaccination campaign. The campaign played a key role in driving NSW vaccination rates to one of the highest in the world.

Exploratory research to inform communication strategy and interventions to increase Sexually ransmitted Infection testing among young Australians.

case studies

03 evaluate performance

Measuring 1,000s of interactions with NSW government daily. Bringing the voice of citizens and businesses to the NSW Government through a study thought to be the largest government CX study in the world.

Ongoing measure of the Australian community’s health perceptions, attitudes and behaviours for the Department of Health and Aged Care. Used as a key data input to inform primary health strategy in Australia.

Monitor of sustainable household behaviours and campaign performance metrics. Provides timely feedback on marketing activities and identifies messages influencing people in Victoria to make more sustainable choices.