The Frequently Overlooked Growth Driver Written by Rob Highett-Smith, Head of Performance Measurement at Fiftyfive5, part of Accenture Song What if I told you that there was a way you can significantly improve your team and business performance? What if...
Collab capital: From point of sale to point of connection The byline was originally published on Retail World by Michelle Newton, Head of Cultural Forecasting, Fiftyfive5 part of Accenture Song. There is currently a tension at play in the retail world....
From Liverpool to Alice Springs: A Personal Journey in Ethical Social Research and Inclusivity Written by Rebecca Hitchmough, Consultant, Fiftyfive5, part of Accenture Song Hello! As a Brit who arrived in Australia less than a year ago, I have been...
Infinite individualism to overcome decision fatigue The retail industry is no stranger to the idea of personalisation, but in the face of proliferating channels and products to choose from, customers are facing a crisis of decision fatigue. The byline was...
Why we keep falling for scams A behavioural science perspective Written by Joanne Upton, Head of Behavioural Practice, Fiftyfive5, part of Accenture Song Have you ever fallen for a scam? If so, you’re not alone. Scams are a major problem, and they cost...
Omni-channel to Omni-awe Creating new value in retail Michelle Newton, Head of Cultural Forecasting, Fiftyfive5, Part of Accenture Song Retailers may not typically view themselves as being in the entertainment business. But with the rules of retail being...
