Fiftyfive5 shortlisted for Campaign Global Agency Fiftyfive5 has secured a spot on the Campaign’s Global Agency of the Year Awards shortlist – under the consultancy category! This past year has been somewhat of a milestone year, with Fiftyifve5 winning Campaign...
Shifting consumer behaviours are opportunities for growth Australia has had its fair share of socio-economic challenges that have structurally impacted our culture and the past two years have reminded many organisations they have been operating without foresight. The...
Navigating channel strategy duration inflation To a large extent retailers have been sharing the burden with suppliers in the last two years, but we have been seeing grocery retailers such as Coles, reviewing the way it deals with requests for price rises. Retail...
Inflation response pricing strategy Inflation related price rises are being felt throughout the supply chain. This eventually finishes with the consumer, who is seeing a rapid rise in the cost of living and more significant pressures on their income. For businesses,...
What are the 7 shopper behaviours to watch in times of inflation? Inflation dominates the mainstream media, press, and boardroom conversations. Most of the commentary focuses either on the impact of inflation on consumer spending or what “your brand should...
Fiftyfive5 is now part of Accenture Accenture Acquires Fiftyfive5 to Boost its Customer Intelligence Capability in Australia and New Zealand Fiftyfive5’s deep customer understanding and insight will enhance Accenture Song’s capabilities to help clients accelerate...
