Crying During In-Depth Interviews: A Right to Expression Not a Cause for Exclusion Written by Rebecca Hitchmough, Consultant, Fiftyfive5, part of Accenture Song As a qualitative social researcher with over a decade of experience, I’ve always prioritized...
What can we learn from Jeff Bezos about Performance Measurement? Written by Rob Highett-Smith, Head of Performance Measurement at Fiftyfive5, part of Accenture Song Jeff Bezos is famous for many things, not least building Amazon into one of the largest...
The Frequently Overlooked Growth Driver Written by Rob Highett-Smith, Head of Performance Measurement at Fiftyfive5, part of Accenture Song What if I told you that there was a way you can significantly improve your team and business performance? What if...
Collab capital: From point of sale to point of connection The byline was originally published on Retail World by Michelle Newton, Head of Cultural Forecasting, Fiftyfive5 part of Accenture Song. There is currently a tension at play in the retail world....
From Liverpool to Alice Springs: A Personal Journey in Ethical Social Research and Inclusivity Written by Rebecca Hitchmough, Consultant, Fiftyfive5, part of Accenture Song Hello! As a Brit who arrived in Australia less than a year ago, I have been...
Infinite individualism to overcome decision fatigue The retail industry is no stranger to the idea of personalisation, but in the face of proliferating channels and products to choose from, customers are facing a crisis of decision fatigue. The byline was...
