Why we keep falling for scams A behavioural science perspective Written by Joanne Upton, Head of Behavioural Practice, Fiftyfive5, part of Accenture Song Have you ever fallen for a scam? If so, you’re not alone. Scams are a major problem, and they cost...
Omni-channel to Omni-awe Creating new value in retail Michelle Newton, Head of Cultural Forecasting, Fiftyfive5, Part of Accenture Song Retailers may not typically view themselves as being in the entertainment business. But with the rules of retail being...
Green-shouting the way to retail resilience Retailers should ‘green-shout’, not ‘green-hush’ as consumers seek transparency and support brands that are vocal about their sustainability efforts. Increasingly retailers have been caught out in their less than...
Navigating the path to gender equality in frontline retail Karen Philips shares practical steps, initiatives, technologies and practices for retailers who want to empower women on the frontline. Successfully navigating the retail landscape hinges on...
Value in retail The new value paradigm As Australians grapple with the deepening cost-of-living crisis, retailers are faced with a pivotal moment to reassess the concept of value and its expanded significance for consumers, especially as we approach the holiday...
Taking Stock of the new retail value paradigm Aussies are doing it tough, with one-third feeling uncertain about their future due to financial concerns, and the rising cost of living forcing them to change what, how, when and where they buy. Only a few...
