Fiftyfive5’s Cultural Forecasting Expanded to Support Demand for Evidence-Based, Culture-Led Growth Paths Fiftyfive5’s Cultural Forecasting practice, led by director Michelle Newton has welcomed Dr Klara De Wit and Yianni Giovanoglou to enhance their...
Fiftyfive5 Nabs Phil Steggals as Part of APAC Expansion Australian independent insight consultancy Fiftyfive5 has continued its expansion in the APAC region with the appointment of Phil Steggals (pictured) as head of consulting – APAC region. Phil was the ex-managing...
Young Guns: Marissa Tsioutsis at FiftyFive5 Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing...
The Nuclear Parent Trap 54% of Aussies say brands failing to reflect modern families, pushing traditional mum, dad, 1.8 kids over reality; Maltesers, Target nailing it. The marketing and advertising sector is alienating a quarter of Aussies by primarily showing...
ADIA and ESOMAR Foundation announce Research Got Talent award winners The research projects in the RGT competition aim to assist change pressing social issues. The Australian Data and Insights Association (ADIA) and the global ESOMAR Foundation has announced the...
Fiftyfive5 acquires The Digital Edge and its parent company The Leading Edge Australian research consultancy Fiftyfive5 has acquired the The Digital Edge, including its consumer panel and parent company, The Leading Edge Market Research Consultants. The announcement:...
