It’s time to make sustainability more human Despite efforts to connect people with sustainable consumption, it’s still not mainstream. Recent research from Accenture Song’s Sustainability Studio identifies a Relevancy Gap between the way that organizations and people...
Fiftyfive5 named Global Consultancy of the Year FiftyFive5, part of Accenture Song, has won Campaign’s Consultancy of the Year Award 2022 at the Global Agency of the Year Awards. This award represents the culmination of a successful year for Fiftyfive5, which also...
Shifting consumer behaviours are opportunities for growth Australia has had its fair share of socio-economic challenges that have structurally impacted our culture and the past two years have reminded many organisations they have been operating without foresight. The...
Navigating channel strategy duration inflation To a large extent retailers have been sharing the burden with suppliers in the last two years, but we have been seeing grocery retailers such as Coles, reviewing the way it deals with requests for price rises. Retail...
Inflation response pricing strategy Inflation related price rises are being felt throughout the supply chain. This eventually finishes with the consumer, who is seeing a rapid rise in the cost of living and more significant pressures on their income. For businesses,...
What are the 7 shopper behaviours to watch in times of inflation? Inflation dominates the mainstream media, press, and boardroom conversations. Most of the commentary focuses either on the impact of inflation on consumer spending or what “your brand should...
